Upon the request of Irish Distillers, Group Pernod Ricard, SERAM has designed a necktag for JAMESON, that looks like a beer coaster. In the background, the hop flowers remind of the brewery world. The 3-color printed necktag is partially embossed, with a gold foil finish made by hot stamping. On the back side, the tag guides the american consumer in its tasting experience.
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