Company and values

SERAM has been established at the birthplace of France’s textile
and silk industry since 1986

The company from Rhône-Alpes honed its expertise through passementerie and ribbon production, a demanding and meticulous art requiring a multitude of skills. SERAM has now deployed this heritage over all 5 continents, combing it with a varied range of other technical expertise, some of which is unique – cutting, welding, bonding, laminating, thermoforming, crimping, engraving, manual assembly, sewing, injection – to expand its field of possibilities, break with established codes and create surprise.

Textiles, metal, wood, leather, glass, feathers, polymers, adhesives, epoxy, etc. combine and play upon different looks, always echoing the spirit of the brand they’re bringing to the fore, rising to the challenge of providing technically and financially viable solutions.

4 fundamental values guide SERAM’s actions:
consideration, boldness, cohesion and commitment.

Antoine, General Director

Teams and talents

Enthusiastic, creative teams of experts ready to listen

SERAM’s sales, logistic, design and production teams all over the world work together to satisfy customers and endow their projects with real art. They listen attentively to customers’ needs to provide the best possible response.

Our stylists scrutinize, explore and anticipate consumer trends, extracting the keys to success in executing bespoke customer projects and presenting collections that are truly on point, supported by market managers who are well aware of their customers’ economic, aesthetic and technical constraints.

The technical teams work in close collaboration to manage projects competently. They deftly orchestrate and combine SERAM’s range of technological know-how to come up with manufacturing processes best adapted to future achievements, with a rigorous approach.

Drawing on their combined talents, all our employees love to create surprise through creative, attractive accessories and solutions for standout results, winning over the hearts and minds of consumers.

Our teams are grouped around 3 business units, each specialist of its market to offer a great expertise of products and services adapted to our customers, making SERAM a tailor-made specialist

Cyril, Global Head Beauty Food & Beverage

Sites and know how

An international presence, inspiring and reassuring through proximity

SERAM’s commercial offices in SAINT JUST MALMONT, RIO DE JANEIRO, NEW YORK and ZHONGSHAN enable it to promote proximity to its customers – an essential facet of its exchanges and inspiration. Its showrooms are real working tools to facilitate innovation, design personalized decoration accessories and propose materials and collections dedicated to each focal area for customers to see and touch.

SERAM Europe
SERAM Asia
SERAM America
SERAM Latin America
SERAM Madagascar
SERAM Sri Lanka

Sales offices

Factories

This international presence allows us to support worldwide customers’ launches,
as well as special editions specific to each region

Sébastien, Beauty Sales Manager

Putting artisanal production on a par with industry

SERAM has a network of industrial partners and 3 INTERTEK-certified production subsidiaries, in China, Madagascar and Sri Lanka, which provide it with responsiveness, flexibility and diversity, developing projects in the best place and at the best price. Its customer-oriented quality approach and close collaboration between design experts and other professionals enable it to make proposals to optimize internal manufacturing processes and finishing operations on its customers’ premises.

SERAM thus excels in bringing together hundreds of raw materials – textiles, metal, wood, leather, glass, feathers, adhesive polymers, epoxy etc. – in infinite combinations, drawing upon its varied range of technical know-how, some of which is unique: cutting, welding, bonding, laminating, thermoforming, crimping, engraving, manual assembly, sewing, injection. 250 million items are manufactured each year.

SERAM employs 700 people who rigorously and consistently carry out their precision work, delivering excellence to prestige brands.

Eric, Industrial Operations Director

CSR

A committed, responsible approach

SERAM has always been concerned about the development of the countries
in which its 3 INTERTEK-certified production subsidiaries are located: China, Madagascar and Sri Lanka.

Christelle, Development Director

Its CSR approach has been translated into social actions since 1991, such as the opening of a medical center for the follow-up of workers and their families, the renovation of a school, the construction of a library, the distribution of school books, financing of houses and agricultural equipment …
By placing environmental responsibility at the heart of its strategic thinking, Seram carefully selects responsible materials to eco-design sustainable and respectful accessories, while evaluating and reducing its impacts.

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