Filming Dior, Miss Dioramour

We had the honour of welcoming the teams from La Maison Dior to our premises for the filming of the Miss Dioramour campaign.
A defining moment, marked by excellence.

At the heart of this creation lies the iconic Miss Dior bow, reinterpreted in silk as an exceptional piece. The scarf, adorned with a motif designed by Marc Bohan, Artistic Director of the House of Dior from 1961 to 1989, is shaped and hand-stitched in France before being delicately tied by the Dior ateliers.

The SERAM France teams supported the development of this emblematic bow by producing the swallowtail cut and crafting the sleeve.

A work of precision, reflecting our standards and our commitment to outstanding artisanal expertise.

We warmly thank La Maison Dior for its renewed trust and for choosing SERAM as the setting for this campaign.