Blooming Denim

For the collection Blooming Denim, Guerlain partnered with Nona Source, a key player in circular creation, to adorn its iconic Rouge G, Ombres G, and Météorites. At the heart of this floral collection, upcycled denim, dormant textiles sourced from the ateliers of prestigious couture houses, is transformed into new, precious cases. Alongside Maison Guerlain, SERAM developed the spring décors for Rouge G, Ombres G, and Météorites based on Nona Source fabrics, combining precision floral embossing with screen printing processes for the black and gold shades, subtly finished with gold thread embroidery.