The favourite

For the fragrance The Favourite by Penhaligon’s, SERAM developed, alongside the PUIG teams, a velvet ribbon bow mounted on an elastic silicone velvet ring; a detail that highlights all the elegance and delicate charm of the bottle.

The Penhaligon's eau de parfum is inspired by Sarah Churchill, Duchess of Marlborough, an influential, passionate, and exuberant woman who knew how to make a sensation at court.

Through this achievement, SERAM demonstrates its ability to transform an accessory into a vector of emotion and differentiation, serving the most prestigious brands.